Wednesday, May 19, 2010

Letting Their Employees Know Who's Boss

Tuesday, April 6, 2010

Toto Washlets Are #1 in the #2 Business

Would you pay $1,500 for a toilet seat? How about an even $3k for a new toilet?  Rich people are loving Toto’s line of Washlet toilet seats and Neorest tankless toilets. It's love at first flush.

Available in various models and sizes, Toto’s Washlet C110, E200, S300, and S400 will bring your crapper into the 21st century (and your bum into bathroom bliss).

Parking Tickets

Whether it’s spending up to an hour searching for a legal parking spot, or getting up early to move your car, most people are willing to go to great lengths to avoid a parking ticket. In crowded cities like New York or Boston, parking tickets can cost as much as $150, and are generally viewed as a preventable expense that should be avoided at all costs.

Rich people, however, seem to embrace parking tickets as a quasi luxury tax that allows them to park with relative ease.

Co-Op Boards

No one dislikes poor people more than a co-op. It follows, therefore, that no one likes co-ops more than rich people. On paper, a co-operative building doesn’t sound all that attractive, and to most people, it isn’t. After all, who wants to own shares in a highly restrictive corporation instead of actual real estate? Rich people, that’s who. Co-ops have an uncanny ability to weed out the poor from the rich, and maintain the proper caste of tenants in a building.

How does a co-op keep the building’s pedigree pure? Like most corporations, co-ops rely on a board of directors to do its bidding. Board members are regarded as a special breed of uber-tenant, while the rest of the occupants’ shares in the corporation are determined by the size of each owner’s apartment. As a shareholder in the corporation, the co-op grants you the privilege of living in your apartment, but still controls what activities are permitted within those four walls.

Stiff financial requirements (co-ops typically require between 20% and 100% down payment, plus a year’s worth of maintenance and mortgage payments in liquidity after the purchase), invasive background checks, lower re-sale values, much higher monthly maintenance fees, and a lengthy approval process leave most buyers wondering why anyone would want to live in a co-op building. Rich people, however, are more than willing to trade a lot of privacy for a little exclusivity. Co-ops are currently the only sure-fire way to keep out the pestilence and crime poor people inevitably bring to the party.

Hastens Mattresses

No, this naked woman floating above the bed isn’t possessed. She’s probably just riding high after spending $49,500 on a Hastens Vividus mattress. The hand-crafted Swedish bed uses horsehair, cotton, linen, and wool, and is customized to each buyer’s specific wishes for just under fifty grand.

Is pampering yourself in the warm embrace of a $50k horsehair mattress at night the secret to success? Probably not. But in all likelihood, rich people do get a better night’s sleep knowing their doughy bodies are resting on something that cost more than the average U.S. worker makes in a year.